Department of Horticultural Science
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Department of Horticultural Science
305 Alderman Hall
1970 Folwell Ave.
St. Paul, MN 55108
(612) 624-5300


Chengyan Yue
Marketing & Trade
Assistant Professor, Todd and Barbara Bachman Endowed Chair
Phone: 612.626.3974
Email: yuechy@umn.edu

Chengyan Yue

Address

458 Alderman Hall
1970 Folwell Avenue
St. Paul, MN 55108

Education

Ph.D., Iowa State University, 2006, Economics
M.S., Iowa State Univeristy, 2006, Statistics
M.S., Tianjin University, China, 2002, Quantitative Economics & Management
B.ENG., Tianjin University, China, 2000, International Project Management
B.A., Tianjin University, China, 2000, English

Research

My current research emphasizes analysis of horticultural product trade and marketing, development of estimation methodology of technical barriers to trade, evaluation of alternative strategies for addressing statewide and national demand for, and distribution of, horticultural crops through the application of marketing and economic principles and tools. 

References

  • Chengyan Yue and John Beghin. 2009. “The Tariff Equivalent and Forgone Trade Effects of Prohibitive Technical Barriers to Trade.”American Journal of Agricultural Economics (Accepted for publication).

  • Lan Liu and Chengyan Yue. 2009. “Non-tariff Barriers to Trade Caused by SPS and Customs Procedures with Product Quality Changes.” Journal of Agricultural and Resource Economics 34(1):196-212.
  • Chengyan Yue and Cindy Tong. 2009. “Organic or Local? Investigating Consumer Preference for Fresh Produce Using a Choice Experiment with Real Economic Incentives.” HortScience 44(2): 366-371.
  • Chengyan Yue, Frode Alfnes and Helen H. Jensen. 2008. “Discounting Spotted Apples: Investigating Consumers’ Willingness to Accept Cosmetic Damage in an Organic Product.” Journal of Agricultural and Applied Economics 44(2): 366-371. 
  • Bridget K. Behe, Brittany Harte, and Chengyan Yue. 2008. “Online gardening search activities and purchases.” J. Environ. Hort. 26(4): 210-216.
  • Chengyan Yue and Bridget K. Behe. 2008. “Estimating U.S. Consumers’ Choice of Floral Retail Outlets.” HortScience 43(3):764-769. 
  • Chengyan Yue, Helen H. Jensen, Daren S. Mueller, Gail R. Nonnecke, Mark L. Gleason. 2007. “Estimating consumers' valuation of organic and cosmetically damaged apples”. HortScience 42(6):1366–1371.
  • Chengyan Yue, John Beghin and Helen H. Jensen. 2006. “Tariff Equivalent of Technical Barriers to Trade with Imperfect Substitution and Trade Costs” American Journal of Agricultural Economics 88(4): 947-960.