American consumers are
becoming increasingly particular about the food they eat. As a result, farmers fight
an uphill battle in their competition for market share. Value-added properties
— achieved by manipulating the genetics of a plant, managing the environment in
which a plant grows, and optimizing the plant’s post-harvest handling — enhance
the healthfulness and pleasure of eating, and award more desirable products,
higher prices, and greater market share to those who produce food.
Value-Added Properties
Faculty:
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